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How Danone and L’Oréal are capturing more growth in APAC with e-commerce platforms

The Shopee Mall Brand Memberships program also allows Danone to capture more shoppers at every touchpoint

As competition to vie for every consumer dollar intensifies, brands are searching for new customer management and retention tools to cultivate brand loyalty on e-commerce marketplaces. The Drum finds out from Danone and L’Oréal how they are approaching this.

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