Creative and commerce to converge as Beth Ann Kaminkow takes reins at VMLY&R NY

As digital commerce services become more important to agencies seeking a competitive edge, VMLY&R has appointed Beth Ann Kaminkow, head of its commerce business, to lead its New York shop. We ask Kaminkow how she plans on juggling both gigs, why VMLY&R is investing in a new ‘flagship’ office, and how creative and commerce work can co-exist.