The Drum Awards for Digital Advertising APAC 2022

Live in -h -min -sec

Digital Transformation Agency Models VMLY&R

Creative and commerce to converge as Beth Ann Kaminkow takes reins at VMLY&R NY


By Sam Bradley | Senior Reporter

September 20, 2021 | 1 min read

As digital commerce services become more important to agencies seeking a competitive edge, VMLY&R has appointed Beth Ann Kaminkow, head of its commerce business, to lead its New York shop. We ask Kaminkow how she plans on juggling both gigs, why VMLY&R is investing in a new ‘flagship’ office, and how creative and commerce work can co-exist.

Digital Transformation Agency Models VMLY&R

More from Digital Transformation

View all


Industry insights

View all
Add your own content +