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‘There’s a huge appetite’: how experiential agencies are navigating the great comeback

Jack Morton’s swimmable billboard, constructed in Dubao for Havas and Adidas

Despite the stop-and-start economic recovery, specialist agencies are enjoying an overdue autumn of demand from clients eager to return to events and experiential marketing. As part of The Drum’s Experiential Marketing Deep Dive, we find out from agencies Jack Morton, Momentum, 2Heads and BeCore how the last year has changed the way they work – and what’s next.

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