The Drum Awards for Digital Advertising APAC 2022

Live in -h -min -sec

Modern Marketing Brand Purpose Brand Strategy

Grey Goose’s marketing VP talks US Open, innovation and ‘mindful drinking’

Author

By Kendra Clark | Senior Reporter

September 2, 2021 | 1 min read

With the US Open officially under way, Novak Djokovic and Naomi Osaka aren’t the only ones serving up crowd pleasers. Grey Goose, the French-made vodka brand, is entering its 17th year as a tournament sponsor – and is celebrating the 15th anniversary of the official cocktail of the event: the honey deuce. The brand’s vice-president of marketing sits down with The Drum to talk tennis, pandemic-induced mixology trends and telling a strong brand story.

Modern Marketing Brand Purpose Brand Strategy

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +