With the US Open officially under way, Novak Djokovic and Naomi Osaka aren’t the only ones serving up crowd pleasers. Grey Goose, the French-made vodka brand, is entering its 17th year as a tournament sponsor – and is celebrating the 15th anniversary of the official cocktail of the event: the honey deuce. The brand’s vice-president of marketing sits down with The Drum to talk tennis, pandemic-induced mixology trends and telling a strong brand story.
Grey Goose’s marketing VP talks US Open, innovation and ‘mindful drinking’
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.