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Creatives share the advertising cheat codes they’re deploying to win a make-or-break Christmas

Creatives share their tips for a profitable festive season

There’s a lot riding on Christmas 2021, with many still reeling from the muted celebrations of 2020. As part of The Drum’s Retail Deep Dive, The Drum probed top agency creatives for their cheat codes, to share how they’re giving it their all to reignite the Christmas love.