Why Boots is using podcasts to ‘reposition’ the brand
Boots has launched its own podcast series that will touch on taboo subjects as the brand looks to “reposition” itself from product pusher to a place for advice. We speak to Emma Locker, the retailer’s head of marketing, to find out more.
Host Vogue Williams has 868,000 Instagram followers while first guest Jamie Laing has nearly a million
Boots has entered the world of podcasting, launching its own series earlier this week. Called ‘Taboo Talk’, it looks to address the less discussed aspects of people’s health and wellness, ranging from anxiety and sex to pregnancy and periods.