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Why Boots is using podcasts to ‘reposition’ the brand

Host Vogue Williams has 868,000 Instagram followers while first guest Jamie Laing has nearly a million

Boots has launched its own podcast series that will touch on taboo subjects as the brand looks to “reposition” itself from product pusher to a place for advice. We speak to Emma Locker, the retailer’s head of marketing, to find out more.

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