See what’s on at The Drum

What you need to know about Cflight, the tool combining linear TV and BVOD measurement

Andrew McIntosh talks up how the tool will offer post-campaign measurement and, most importantly, will deduplicate reach

In June, Britain’s broadcasters set aside their differences to launch Cflight, a tool designed to gauge campaign reach and frequency across linear TV and broadcaster video on demand (BVOD). The Drum explores how this progresses the CTV landscape in the UK.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy