Media Future of TV TV Audience Measurement

What you need to know about Cflight, the tool combining linear TV and BVOD measurement

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By John McCarthy | Media editor

July 15, 2021 | 1 min read

In June, Britain’s broadcasters set aside their differences to launch Cflight, a tool designed to gauge campaign reach and frequency across linear TV and broadcaster video on demand (BVOD). The Drum explores how this progresses the CTV landscape in the UK.

Media Future of TV TV Audience Measurement

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