China contributed $835m in extra ad spend, or 1.0% of the entire ad market during the 2018 World Cup. The Drum finds out from Italian side Juventus how it is aiming to capture the market in China and around Asia Pacific.
Juventus aims to score in China and APAC amid intense competition
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.