By The Drum | Editorial

June 21, 2021 | 1 min read

Mobile marketing has been transformed over the last decade from a niche, even neglected, space to encompassing pretty much all marketing activity. But as it’s expanded, looking for inspiration – for the brands creating new products, audiences, and whole markets that didn’t previously exist, for the platforms that could be the pillar of your next media plan, for companies changing the mobile experience itself – has got harder.

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