Modern Marketing Brand Strategy

How Thomas Cook relaunched as a start-up in the middle of a global travel shutdown

By Jennifer Faull | Deputy Editor

June 10, 2021 | 1 min read

In September 2019, Thomas Cook went bust. Less than a year later, it was reborn as a digital start-up. Here’s the story of how one marketer fought to keep the 180-year-old brand alive through liquidation, acquisition and a pandemic that grounded virtually all tourists.

Modern Marketing Brand Strategy

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