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World Creative Rankings: this year’s most-awarded copywriters

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By Sam Bradley | Senior Reporter

April 8, 2021 | 12 min read

The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, we reveal the world’s top copywriters for award wins.

chiupa

Lili Jiang and Tatiana Lee’s work for Cheil Hong Kong and Chupa Chups earned them a berth in the Rankings

Each year, The Drum’s research team analyzes the data from all of the advertising industry’s major awards schemes to find out which companies created the most award-winning work in the previous calendar year. This year, that meant examining 1,768 campaigns from 1,295 clients working with 964 agencies, including 1,061 copywriters and wordsmiths.

Below, you can see the ranked list of the world’s best-performing copywriters. We’re also celebrating this year’s standout performers, and their work, in a special series of editorial features collected on our World Creative Rankings hub.

The most-awarded copywriters of 2020

Rank Name Company
1 Paul Chan Cheil Hong Kong
2 Ilona Hartmann Aufbau Verlag (formerly Scholz & Friends)
2 Sebastian Stelzer Scholz & Friends
4 Magnus Ivansson INGO Stockholm
5 Agnes Ho Madwell (formerly Cheil Hong Kong)
6 Pablo Murube Publicis
7 Lili Jiang Cheil Hong Kong
8 Tatiana Le Cheil Hong Kong
9 Simon Lublin Akestam Holst (formerly Forsman & Bodenfors)
10 Carolina Soto Johannes Leonardo (formerly Serviceplan)
11 Olivier Aumard BETC Paris
12 Jacob Nelson Forsman & Bodenfors
13 Hampus Elfstrom Forsman & Bodenfors
14 Mati Kochavi AGT International
14 Maya Kochavi StelloGirls
16 Emilie Abel 72andSunny
16 Reilly Baker 72andSunny
18 Shohei Ooishi TBWA\Hakuhodo
19 Jim Connolly BBDO New York
20 Gary du Toit BBDO New York
20 Imen Soltani TBWA\Media Arts Lab
20 Haruko Tsutsui Dentsu Tokyo
23 Curtis Chapman Theo (formerly FCB/Six)
24 Ricardo Salgado Energy BBDO (formerly FCB Chicago)
24 Muneyuki Fujimoto Dentsu Tokyo
26 Shannon McCarroll FCB Toronto
27 Thom Crowley Digitas Boston
27 Matt Shoewalter Laundry Service (formerly Digitas Boston)
27 Christian Korntheuer BBDO Dusseldorf
27 Jason Ziehm Digitas Boston
31 Quentin Lichtblau Freelance (freelancer for Serviceplan)
31 Jason Soy FCB Toronto
31 Alexander Allen Gut (formerly David the Agency)
34 Christian Mondragon Dieste (formerly Casanova//McCann)
34 Kristen Scharf Innocean Worldwide (formerly Casanova//McCann)
36 Trevor Joplin Goodby Silverstein & Partners
37 Ivor Crotty RT Creative Lab
37 Wilson Ang Cheil Hong Kong
39 Eldar Yusupov McCann Tel-Aviv
39 Idan Kravitz Google (formerly McCann Tel-Aviv)
39 Yiftach Sarig McCann Tel-Aviv
42 Isabell Niederwestberg Heimat Berlin
42 Matthias Storath Heimat Berlin
42 Chris Garbutt Pltfrmr (formerly TBWA\Worldwide)
42 Jake Roland FCB Chicago
42 Doyu Yang Innocean Worldwide
42 Levon Karapetyan Ogilvy Berlin (formerly Heimat Berlin)
48 Rohan Kodialbail Saatchi & Saatchi (formerly Impact BBDO)
48 David Cappolino McCann New York
50 Frederik Clarysse BBDO Belgium
50 Luisito Giraldo David the Agency
52 Emily Miller BBDO Atlanta
53 Jared Schermer David the Agency
54 Jan-Philipp Michalik McCann Worldgroup (formerly BBDO Dusseldorf)
54 Marie-Theres Schwingeler BBDO Worldwide
56 Carol Ong PhilCham SH
56 Lyn Fan Freelance (freelancer for Accenture Interactive))
56 Amore Shi Ho Communications
56 Ravi Ananthan Freelance (formerly FCB Interface)
56 Jp Twaalfhoven Clemenger BBDO Wellington
61 Sarah Berro Impact BBDO
62 Alpan Esen Jung Von Matt
62 Jakob Cantz The Goodwins (formerly Scholz & Friends)
62 Felix John Scholz & Friends
62 Masanori Tagaya Grey Japan
62 Sebastien Rouviere DAVID the Agency (formerly Publicis Italy)
67 Westley Taylor Freelance (formerly Giant Spoon)
67 Felix Karlsson BBH LA (formerly Droga5)
69 Pedro Corbett AlmapBBDO
69 Antonia Green Freelance (freelancer for Williams Murray Hamm)
71 Sayaka Arimoto Dentsu Tokyo
72 Pedro Araujo Formerly AKQA Sao Paulo
72 Guilherme Pinheiro DAVID the Agency (formerly AKQA Sao Paulo)
74 Hetu Negri McCann London
74 Rana Chatterjee BBDO Toronto
76 Wilmar Versprille Roorda Reclamebureau (formerly Denstu Achtung!)
76 Michela Talamona Publicis Italy
76 Vinicius Fernandes Havas (formerly Arnold Worldwide)
79 Rickard Beskow Akestam Holst
79 Felipe Duarte AKQA Amsterdam
79 Reinier Gorissen Innocean Worldwide
79 Juliana Leite Africa Sao Paulo
79 Raphael Vandystadt Africa Sao Paulo
79 Daniel Ogawa TBWA\Media Arts Lab (formerly Africa Sao Paulo)
85 Ben Polkinghorne AMV BBDO
85 Lisa Reissner Freelance (formerly Heimat Berlin)
87 Tshepo Tumahole Joe Public United
87 Risako Kawashima Dentsu Tokyo
87 Sophia Basckin Freelance (freelancer for TBWA\Hunt Lascaris)
87 Christoffer Boas Robert/Boisen & Like-Minded
87 Klara Vilshammer Robert/Boisen & Like-Minded
87 Waleed Bachnak Wunderman Thompson Dubai
93 Clement Le Bars McCann Paris
94 Luca Trincanato DAVID the Agency
94 Tom Sharp Tom Sharp Design
94 Martin Rocaboy BETC Paris
97 Caroline Bergh Joe Public United

If you’d like to get your hands on the full World Creative Rankings, pre-order our PDF report now.

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