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Creative World Creative Rankings

World Creative Rankings: the top 100 worldwide ad agencies

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By Sam Bradley, Journalist

March 31, 2021 | 12 min read

The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, we reveal the world's top 100 agencies for award wins in 2020.

dentsu designing tokyo

Dentsu Tokyo came top in the World Creative Rankings, in part for their work for Mori Building Company

Each year, The Drum’s research team analyzes the data from all of the advertising industry's major awards schemes to find out which agencies created the most award-winning work in the previous calendar year. This year that meant examining the performance of the 964 agencies, spanning New York to New Zealand, that entered 13 international award shows in 2020.

You can see the full top 100 most-awarded agencies globally below and what this meant for the top holding companies and networks of 2020 here. In the coming days, we will also be revealing which agencies were the best-performing in their regions.

The most-awarded worldwide agencies of 2020

Rank Agency Country
1 Dentsu Tokyo Japan
2 Scholz & Friends Berlin Germany
3 Serviceplan Munich Germany
4 McCann New York United States
5 Cheil Hong Kong Hong Kong
6= David Miami United States
6= Ingo Stockholm Sweden
8 BBDO New York United States
9 Publicis Bucharest Romania
10 TBWA\Media Arts Lab LA United States
11 BETC Paris France
12 TBWA\Hakuhodo Japan
13 Heimat Berlin Germany
14 FCB Chicago United States
15 Publicis Italy Italy
16 72andSunny Los Angeles United States
17 Akestam Holst Sweden
18 Goodby Silverstein & Partners United States
19 Forsman & Bodenfors Gothenburg Sweden
19 Droga5 New York United States
21 Impact BBDO Dubai United Arab Emirates
22 Kolle Rebbe Hamburg Germany
23 Leo Burnett Israel Israel
24 RT Creative Lab Russian Federation
25 FCB/SIX Canada
26 FCB Toronto Canada
27 AMV BBDO United Kingdom
28 Africa Sao Paulo Brazil
29 BBDO Belgium Belgium
30 Joe Public United South Africa
30 Digitas Boston United States
32 AlmapBBDO Brazil
33= Rethink Canada
33= Mother London United Kingdom
35= Innocean Worldwide Seoul South Korea
35= DDB Paris France
37 Casanova/McCann United States
38 Clemenger BBDO Wellington New Zealand
39 BETC Sao Paulo Brazil
40= McCann Tel Aviv Israel
40= Area 23 United States
42= FP7 McCann Dubai United Arab Emirates
42= Nord DDB Sweden
44 BBDO Atlanta United States
45= DDB Sydney Australia
45= Jung von Matt Limmat Switzerland
47 Innocean Worldwide Berlin Germany
48 Superunion United Kingdom
49 BBDO Dusseldorf Germany
50= Hakuhodo Kettle Japan
50= David Madrid Spain
52= Karmarama United Kingdom
52= Accenture Interactive United Kingdom
52= Williams Murray Hamm United Kingdom
52= FCB Mumbai India
56= 72andSunny New York United States
56= Adam&Eve DDB United Kingdom
56= Jung Von Matt Hamburg Germany
56= TRY Norway Norway
60= Grey Japan Japan
60= TBWA\Hunt Lascaris Johannesburg South Africa
60= Colenso BBDO New Zealand
63= McCann London United Kingdom
63= Che Proximity Melbourne Australia
63= Elvis United Kingdom
66= AKQA Sao Paulo Brazil
66= Loong Beijing China
66= Cheil China China
69 Wunderman Thompson Buenos Aires Argentina
70= Wunderman Thompson Dubai United Arab Emirates
70= Hjaltelin Stahl Denmark
72 Lg2 Agency Canada
73 Serviceplan Hamburg Germany
74= Ogilvy Chicago United States
74= Mensch Denmark
76= Spotify in house NY United States
76= CLM BBDO Boulogne-Billancourt France France
76= &Co Denmark
76= Arnold Worldwide Boston United States
80= Sancho BBDO Bogota Colombia Colombia
80= McCann Paris France
82= Ogilvy Bangkok Thailand
82= BBDO Canada Canada
82= 360i United States
82= Serviceplan Paris France
82= TBWA\Paris France
87= Waste Creative United Kingdom
87= Dentsu Achtung! Netherlands
89= Wunderman Thompson London United Kingdom
89= Antoni Germany
91= MRM//McCann Frankfurt Germany
91= Robert/Boisen & Like-Minded Denmark
93= Che Proximity Sydney Australia
93= Leo Burnett India India
93= FCB Inferno United Kingdom
96= M&C Saatchi Sydney Australia
96= BBDO Bangkok Thailand
96= We Believers New York United States
99= UM Birmingham United Kingdom
99= David Sao Paulo Brazil
99= Hakuhodo Inc Japan

If you’d like to get your hands on the full World Creative Rankings, order our PDF report now.

Creative World Creative Rankings

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