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By Sam Bradley | Senior Reporter

February 12, 2021 | 1 min read

In the 13 years since the credit crunch, the fortunes and finances of banks have recovered. But their reputations have not. Over a decade’s worth of revelations – PPI mis-selling, the HBOS Reading fraud scandal, the damage done by RBS’s now-defunct Global Restructuring Group to small and medium businesses – have kept public trust in financial institutions in the red. There’s some irony, then, that a new existential crisis may present the biggest opportunity yet for banking brands to restore their image.

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