Shake your money maker: can banking brands reinvent themselves?
Banking boffins from Lloyds, Nationwide, Revolut and more join us as we take a look at how our financial institutions are being shaken up in the pandemic period.
In the 13 years since the credit crunch, the fortunes and finances of banks have recovered. But their reputations have not. Over a decade’s worth of revelations – PPI mis-selling, the HBOS Reading fraud scandal, the damage done by RBS’s now-defunct Global Restructuring Group to small and medium businesses – have kept public trust in financial institutions in the red. There’s some irony, then, that a new existential crisis may present the biggest opportunity yet for banking brands to restore their image.
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