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The importance of embracing ambiguity: how Pinterest’s marketing lead survived 2020

Interest in Pinterest has gone through the roof as bored users stockpile inspiration. But with the pandemic also grounding the brand’s experiential marketing efforts, Megan Kleban tells how she’s been turning the situation around.

You could say marketing is in Megan Kleban’s blood. With a childhood spent exploring sampling events and concerts in the company of her father who worked at Coca-Cola, she looks back fondly at what she now knows was the experiential side of his marketing job. “Back then, I just thought it was the coolest job ever – and, for the record, I still think young Megan had it right!”