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Practical advice for marketers in the face of a global recession

Thanks to the shockwaves of Covid-19, most global markets are in, or hurtling towards, an economic recession. In the face of one of the most trying financial eras for brands and agencies alike, The Drum turns to some analysts and experts to assess the practical steps they can take in a downturn - whether they're based in Singapore, Seattle or Southbank.

It was early June when the World Bank first issued its prediction that the “swift and massive” shock of Covid-19 would plunge the global economy into a “severe contraction”. It forecast that the global economy would shrink by 5.2% in 2020, representing the deepest recession since WWII.