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Virtually perfect: will lockdown lead to an explosion in agencies without an office?

From pitching over Zoom to dreaming up creative from the kitchen table, the pandemic has forced the ad industry to adapt and service clients remotely. With many now acclimatised to a more digital way of working, will we see a new generation of virtual ad agencies open shop? And what would a lack of physical working spaces mean for creativity and agency culture?

Office space has long been a focal point for ad agencies. The well-lit ‘meet our team’ group shot, taken against an exposed brick wall, pool table visible in the background, is standard fare on the websites of most creative shops.