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‘We location scouted on Zoom’: how Toyota and Saatchis shot a new campaign remotely

By Katie Deighton | Senior Reporter

Toyota

|

Coronavirus article

April 6, 2020 | 1 min read

Coronavirus is forcing brands to rewrite their messaging and marketing plans as lockdown renders their previous efforts ineffective or offensive. They’re also having to produce new creative without the luxury of a studio. Here’s how Toyota and Saatchi & Saatchi managed.

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Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In 2017, Toyota's corporate structure consisted of 364,445 employees worldwide.

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