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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

‘We location scouted on Zoom’: how Toyota and Saatchis shot a new campaign remotely

Jan from Toyota was directed over Zoom

Coronavirus is forcing brands to rewrite their messaging and marketing plans as lockdown renders their previous efforts ineffective or offensive. They’re also having to produce new creative without the luxury of a studio. Here’s how Toyota and Saatchi & Saatchi managed.

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