‘Small, independent agencies are mighty’: One/35 Agency’s Shante Bacon on the power of the indie
Shante Bacon built her independent agency, One/35 Agency, on being able to give larger agencies a run for their money through agility and diversity. In doing so, she came up with four core advantages independent agencies have that let them be a force in the 21st century.
Shante Bacon at The Drum's Agency Acceleration Day
“I’m here to tell you that small, independent agencies are mighty and that they are built to accelerate,” said Bacon at The Drum’s Agency Acceleration Day in her ‘The Future Looks Independent’ keynote. “Never underestimate the power of being small and independent, because it’s your actual unique selling proposition.”