By Katie Deighton | Senior Reporter

October 18, 2019 | 1 min read

Amid wider industry trends directors and production staff have, for years now, watched on helplessly as their budgets have all but disappeared. Clients under ever-increasing pressure from shareholders and a C-suite that's afforded mere months rather than years to whip bloated brands into shape continue to sacrifice legacy-building for fast content: more of it, for less money, and with their own mucky mitts all over it. Meanwhile, agencies continue to wedge themselves in the middle lest they be forced out of the process completely; some even training their creatives in the art of direction and offering production as a mere bolt-on.

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