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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Inside Marriott One Media, the hotel giant's hybrid in-house model built by Publicis

This is similar to the model that Publicis has set up for Daimler AG, the manufacturer of Mercedes-Benz called Publics Emil.

Marriott believes its hybrid in-house agency called Marriott One Media (M1M), set up in June 2018 and part of Publicis’ 'Power of One' model, will help it better protect the data of its consumers, says Alan Tsui, vice president for digital and loyalty for Asia Pacific.

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