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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

‘A model fit for 2023’: L’Oréal's CMO on how Essence won its media business

Essence

L’Oréal’s chief marketing officer for Western Europe, Stephane Berube, media director Gayle Noah and Essence’s global head of business planning, Sarah Walker, take The Drum behind the scenes on how the agency won one of the most contested media pitches of 2019.

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