Modern Marketing

Ogilvy CEO Michael Frohlich on the agency model: 'It will thrive, it just needs to change'

Author

By Imogen Watson | Senior reporter

January 31, 2019 | 1 min read

With the rise of in-housing and managing consultancies offering clients a new breed of agency, 2018 was a turbulent year for agencies fighting to maintain the upper hand. As part of The Drum’s Breakfast Predictions 2019, associate editor Sonoo Singh sat down with Ogilvy’s chief executive, Michael Frohlich, to discuss the future of creativity, futureproofing the advertising agency model and the inescapable B word – Brexit.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +