Modern Marketing

Ogilvy CEO Michael Frohlich on the agency model: 'It will thrive, it just needs to change'


By Imogen Watson | Senior reporter

January 31, 2019 | 1 min read

With the rise of in-housing and managing consultancies offering clients a new breed of agency, 2018 was a turbulent year for agencies fighting to maintain the upper hand. As part of The Drum’s Breakfast Predictions 2019, associate editor Sonoo Singh sat down with Ogilvy’s chief executive, Michael Frohlich, to discuss the future of creativity, futureproofing the advertising agency model and the inescapable B word – Brexit.

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