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Why Dentsu's Team B is empowering creatives to help clients find their alternative sides

Dentsu's Team B is a three-year-old practice that sits under the Dentsu Innovation Institute.

As their colleagues race against the clock to meet clients’ deadlines inside the 47-floor Dentsu skyscraper building that overlooks the Sumida River in Tokyo, Japan, a group of Dentsu employees, in contrast, are working on projects with no urgent timelines or deadlines to meet, elsewhere in the building.

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