This issue explores the predicament faced by soft drink giants in the wake of the new sugar tax and takes a look at changing agency models in light of Universal’s new in-house offering where pop stars play creative director.
Subscribers can download the latest issue of The Drum at the bottom of this page.
If you're not a subscriber you can sign up below.
Dancing to a new tune
As Universal Music launches its own agency with pop stars, rather than creative directors, shaping campaigns, we explore the new models emerging from shifting client-agency relationships.
Facebook ditches DSP
As Facebook’s Atlas shocks the industry by shelving its long mooted demand-side platform, experts discuss why it turned its back on the plans.
Nothing ventured
Big brands are increasingly setting up accelerator schemes, but how can entrepreneurs make sure they choose the right partners?
A sweet deal?
Brands are up in arms at plans for a so-called sugar tax, but perhaps this should spark a wake-up call to start investing in the wellbeing of customers.
