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Sony The Drum Millennials

Download The Drum’s 23 March issue: From a resurgence in hand-crafted signs to Sony's streaming plans


By The Drum Team, Editorial

March 23, 2016 | 2 min read

This issue of The Drum explores the troublesome concept of marketing to ‘millennials’ as we chat streaming with Sony.

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Brushstrokes, not keystrokes

An art form all but lost, handpainted signage is experiencing a resurgence as retailers once again place value in the human touch.

Sony and streaming

As streaming saps download revenues, Sony Music is looking to adapt by turning its attention to people rather than peddling products.

BMW - 100 not out

Will BMW still be around in 100 years? As the company celebrates its centennial, we look at the development of one of the world’s most recognised brands.

Designing new worlds

From the recent Design Indaba Festival in Cape Town, we find out how design thinking is improving wellbeing around the world.

Sony The Drum Millennials

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