In the latest issue of The Drum, we hear from Sir Martin Sorrell and Kim Kardashian West, meet adland’s authors and celebrate the big idea with Dare’s Flo Heiss.
Marketers are increasingly tapping into automated methods, such as facial coding, in an bid to measure emotional reaction to content. Katie McQuater speaks to some of the people at the forefront of this technological charge to find out more.
As part of a new series celebrating the people behind these creative concepts – the industry’s dreamers – Gillian West catches up with creative luminary Flo Heiss, who shares his thoughts on being open to the world around you and not being precious about where you find creativity.
The shift from commercial to creative endeavour is no more obvious than in the art of writing. In an age where ‘brand storytelling’ has become trite, what can the two learn from each other? Creative writers who started in advertising share their stories.
Podge turns 21
Legendary design gathering Podge turned 21 this month and to celebrate The Drum invited some seasoned ‘Podgers’ to create cards to mark the milestone.
This issue also includes:
- Creative Department – A round-up of the best new creative work as voted for by our readers, featuring Air Brussels, Dare and Grey London.
- Girl Guides – O2’s Nina Bibby on empowering women to go for top roles.
- Back Chat – We chew the fat with Ogilvy & Mather worldwide chief creative officer Tham Khai Meng, who talks Cannes, divine discontent, 24-bit music and ending poverty.
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