This issue of The Drum takes a look at what it takes to make a successful festive campaign and explores how programmatic is changing traditional TV advertising.
A festive formula?
With brands and marketers upping their game for what is now the undisputed main event of the UK advertising calendar, Gillian West unwraps the issue of Christmas campaigns.
As programmatic continues its revolutionary march, taking on TV, Harriet Kingaby explorers why this new means of buying and selling media means turning old models on their head.
From the factory floor
Grey London’s Chris Hirst, Tom Bazeley from M&C Saatchi and other agency heads discuss recent research suggesting that brands treat agencies like factories.
Ad tech acquisitions
In the highly tumultuous world of ad tech, is a wave of acquisitions leading to a shakeout of the market? Katie McQuater explores the trends driving consolidation.
This issue also includes:
- Creative Showcase – a round-up of the best new creative work from VCCP Berlin, Fallon, 18 Feet & Rising and more.
- The Day Before Tomorrow – The Drum examines how technology is helping to develop smart cities and entertainment as our six–part Day Before Tomorrow documentary series continues.
- Vibrator – Our very own girl about town Claire Snare shares the latest buzz from the media and marketing industry that doesn’t make the headlines.
As a subscriber you can download pdfs of The Drum and the accompanying supplements below.