This issue of The Drum asks whether the loss of independence is a sacrifice for agencies following the acquisitions of Sapient and Fetch by Publicis and Dentsu Aegis respectively.
On a higher plane
Has Ryanair managed to reset customer perceptions? Jen Faull catches up with the airline’s marketing director Kenny Jacobs at The Drum’s Joy of CX conference to find out.
Independent thoughts
Following a week in which Publicis acquired Sapient and Dentsu Aegis snapped up Fetch, Cameron Clarke takes a look at both sides of the ever so sensitive independent vs network debate.
Sounds from the studio
In the first of our new Creative Jukebox series, copywriter Rose Lang talks to Karmarama founder Dave Buonaguidi about his favourite tunes.
Revolution not evolution
The Drum drops in on Google’s Yonca Brunini as part of our Girl Guides series profiling some of the women who are trailblazing a path in the industry.
This issue also includes:
- Creative Showcase – a round-up of the best new creative work from Adam&EveDDB, Firedog Creative, The Partners and more
- The Day Before Tomorrow – The Drum examines how technology is changing the worlds of health and education as our six–part Day Before Tomorrow documentary series continues.
- Vibrator – Our very own girl about town Claire Snare shares the latest buzz from the media and marketing industry that doesn’t make the headlines.
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