Subscribers: Download a copy of The Drum (17 September)

The latest issue of The Drum includes a look at the importance of branding as The Drum catches up with Museum of Brands founder Robert Opie.

Independence

The Drum’s editor Gordon Young shares his reasons for voting Yes in the Scottish independence referendum.

Museum of Brands

As the Museum of Brands celebrates its 30th birthday, Katie McQuater takes a trip to Notting Hill to catch up with curator and founder Robert Opie.

Lessons from China

In the first of The Drum’s series of profiles focusing on Chinese market trends, David Brabbins of Prophet Hong Kong explains why Chinese smartphone brand Xiaomi is one to watch.

Branding evil

Angela Haggerty takes a look at the role of branding and the shock tactics employed in the rise of the terror group Isis.

This issue also includes:

  • Creative Showcase – a round-up of the best new creative work, featuring AMV BBDO, Disneymedia+, BBH London and more
  • The latest buzz – The Drum's very own Gossip columnist Claire Snare offers up a peek at the more salacious side of the industry in our new gossip column, Vibrator.

Subscribers can download pdfs of The Drum and the accompanying Recruitment supplement by signing in below.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.