Subscribers: Download a copy of The Drum (30 April)

By Natalie Mortimer-30 April 2014 08:00am

Subscribers can download a pdf of the latest issue of The Drum here.

The latest issue of The Drum includes a look at how cigarette brand BJ Cunningham embraced shock and made a virtue of its product’s health damaging qualities.Clothes & controversyCatching up with seasoned wasp nest kicker Benetton.Life after Death Enlightened Tobacco Company founder BJ Cunningham shares his thoughts on why selling death made him feel alive.Here’s to the pioneersA look at 20 great digital shops founded prior to the year 2000.Going global The Huffington Post’s CEO on international expansion.This issue also includes:

Our regular creative round-up, showcasing some of the best recent creative work, as voted for by online readers
Girl Guides – The Guardian’s chief digital officer tells of her journey to the top.
Mobile creativity – Exploring developments in the world carried in our pockets.

As a subscriber you can download a pdf of The Drum below.

This article is about: UK, Advertising, Below The Line, Design, Digital, Entertainment, Events, Market Research, Marketing, Media, Mobile, Public Relations, Social Media, Sponsorship, Tech Law, Food & Drink, Marketing Services, Retail, Technology