Subscribers: Download a copy of The Drum (16 April)

Subscribers can download a pdf of the latest issue of The Drum here.

The latest issue of The Drum includes a look at how art can illuminate advertising and how IBM’s newly badged agency, Interactive Experience, is poised to disrupt the digital advertising landscapeCandy the crusherThe head of IBM’s digital agency, Matt Candy looks to shake up the industry.We are all artists nowJulian Hanford looks at the work of Martin Creed, comparing what the Turner Prize-winning artist does with his art to what advertisers do with theirs.Retailers get tech savvySome of the smart shops who are making technology work for them.BBC Two turns 50A look back at some of BBC Two’s groundbreaking idents. This issue also includes:
  • Our regular creative round-up, showcasing some of the best recent creative work, as voted for by online readers
  • Krishnan Guru Murthy hops in the back of The Drum’s taxi during Advertising Week Europe to talk short form video and how advertisers should use budgets to make content not ads
  • A look at the latest happenings in the world of data and analytics
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