Subscribers: Download a copy of The Drum (19 March) and accompanying Design Census supplement
Subscribers can download a pdf of the latest issue of The Drum here
The latest issue of The Drum includes a look at the latest happenings in performance-based marketing and how office spaces can nurture creativityDisruptive leadershipAMV BBDO’S Ian Pearman tells The Drum that ‘digital’ has little meaning in the era of convergence, and attempts to keep the ‘D-word’ alive within agencies merely hampers innovation. Colourful spacesHow important is it for agencies to get their receptions right? The Drum’s Gillian West takes a look at the offices of Karmarama, BBH and FCB Inferno to find out. Top PerformersA look at the latest happenings in performance-based marketing, including a look at why compliance and transparency is key to its future growth and how new partnerships in the card cashback space are presenting exciting opportunities for retailers.Full steam aheadVoices from the worlds of advertising, design and media take a look at how the electronic cigarette market is shaping up.This issue also includes:- Our regular creative round-up, showcasing some of the best recent creative work, as voted for by online readers
- The latest instalment of The Drum’s series profiling influential women in digital – we catch up with Zone’s Julie Dodd
- All the news and views from The Drum’s Digital Convergence conference
Content created with:
The Drum
As the global home of media, marketing and advertising, we believe marketing can change the world.
Find out more