Subscribers: Download a copy of The Drum 5 February

Subscribers can download a pdf of the latest issue of The Drum here.

The Drum

The latest issue of The Drum casts a critical eye over Guinness’ colourful new TV ad, and works out the campaign’s pros and cons. Behind a brandWe’ve fixed our focus on branding this issue, and take a look at the many steps of the modern brand journey: from the challenges modern marketers face in the hyper-connected modern world to what brand builders have to say about defining a brand. Who spat in my Guinness?Guinness’ new TV spot has been met with critical acclaim from many, but for others the ad has left a bitter after-taste. John Jessup, who has been involved in many award-winning campaigns, and Lewis Blackwell, author and publisher, share their thoughts. Scandalous SochiBeleaguered by anti-gay discrimination, the threat of terrorism and rising financial costs, the Winter Olympics in Sochi promises to be scandalous, not least for the brands putting their names to it, argues The Drum’s Katie McQuater.Facebook turns 10As the social giant notches up a decade, The Drum takes a look at its journey so far, and how it has changed the media landscape for marketers. This issue also includes:
  • Our regular creative round-up, showcasing some of the best recent creative work, as voted for by online readers
  • NB Studio’s Nick Finney talks about breaking into the industry
  • The Drum Network: new business expert Trevor Flannery offers some insights into building client relationships
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