Download a copy of The Drum (25 October) and accompanying Digital Media supplement
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The latest issue of The Drum recognises the importance of humanity in marketing, with a celebration of the celebrated adman John Webster. We also explore the importance of humanising the customer journey in our special feature on user experience (UX). The Human AdmanGoogle's Patrick Collister remembers the late John Webster, subject of new film, The Human Adman, created by the School of Communication Arts. This issue includes a free A1 pull-out poster of Julian Hanford's portrait of John Webster – featuring a Smash Martian, just one of the unique characters created for his campaigns, lovingly recreated for the purpose.Interview with Unilever CMO Keith WeedThe chief marketer at the FMCG giant talks to The Drum about the company's new strategy and why mobile will have a bigger impact than the internet.Girl Guides - Laura Jordan BambachCreative director at Dare and president of D&AD Laura Jordan Bambach is the latest to be featured in The Drum's series profiling influential women in digital.User experienceAn exploration of developments in the UX space, including what brands can learn from the gaming industry, and a case study revealing the thinking behind the recently redesigned NYC.gov, the online home of New York City's government services and public information.This issue also includes:- A look at the science behind viral ads, with analysis from Australia's Ehrenberg-Bass Institute
- Our regular creative round-up, showcasing some of the best recent creative work, as voted for by online readers
- An interview with Peter Souter, chairman of TBWA, who shares his thoughts on making it in the creative industries