How can creative disruption shape the future?

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Download your copy of The Drum: 15 March

Subscribers can download a copy of The Drum and accompanying search supplement here.

In this issue, The Drum takes a look at the role of offence in advertising, and explores highlights from this year's Mobile World Congress.Cover story: Offensive advertisingThe Drum explores how brands' creative communications are being impacted by the threat of online storms.Desert Island ClipsCommercials editor Sue Moles shares her favourite ads in the latest installation of The Drum's Desert Island Clips series.Innovative desperationConvention is making way for attention grabbing self-promotion as prospective employees compete for attention in today's crowded creative industries.Mobile World CongressThe Drum highlights the key takeaways from Mobile World Congress, and catches up with the judges of the Marketing on Mobile Awards (the MOMAs) for their take on trends including mobile payments.This issue also includes:
  • An interview with Nokia's head of music, who explains how the brand intends to position itself as a music discovery platform
  • Reaction from the design industry on reports the government is to remove branding from cigarette packaging
  • A look at the self-promotional stunts prospective employees are coming up with in order to land a job in the creative industries
Search supplement
The latest of The Drum's search supplements is published in partnership with Marin Software alongside the 15 March issue of The Drum.In this supplement, The Drum takes a look at how developments at Google, social search and the growth of mobile are all impacting on search marketing.Highlights of the supplement include:
  • Analysis of major developments in the search space, including comment from the industry
  • A look at the recent Google AdWords overhaul and its implications for search
  • A comment piece by STEAK's Kieran Bass, who explores the impact of the three Ps – Panda, Penguin and penalties – on the future of search marketing.
Both the 15 March issue and the search supplement are available for subscribers to download below.

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