Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Creative Round-Up: Karmarama, Mother, Craig Ward, Taxi Studio, Ashwin Patel, Echo, Kayak, Liquid TV

The Drum brings you a round-up of some of the latest interesting creative work.

Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work considered.This creative round-up features Mother's 'Bright, shiny colours' campaign for IKEA, Karmarama's national print and TV campaign for Kerrygold, and Craig Ward's new on-air identity for ITV Drama. Ashwin Patel has designed ‘A Studio Life’, a series of illustrations outlining the typical life of the design studio, from essential tools and must haves, to thoughts, visionaries and revelations. Printed in Saphira Posidry black lithographically on GF smith colourplan vellum white 135gsm. Mother has created ‘Bright, shiny colours’, a new cross-platform advertising campaign for home furnishing company IKEA, which aims to inspire the nation to bring their homes to life with new furnishing solutions available in-store this autumn season. Typographer and art director Craig Ward has designed the new on-air identity for drama on ITV, creating the branding, having it physically made from wood, and then shooting it to create the unique typographic branding that is being used across all ITV Drama promos. The Adams Foods brand has released a national print and TV campaign for the launch of Kerrygold’s new softer block butter. Developed by Karmarama creative team Tom Woodington and Robin Temple, the campaign aims to show the care and dedication that the Irish brand puts into the product. Design consultancy Echo has worked with Joe’s Tea Company to create its positioning, brand identity, graphics and structural packaging, stationery and website look and feel. Taxi Studio has redesigned and refreshed the brand strategy, positioning, name and tone of voice, packaging, visual identity and copywriting for ice cream aficionado and entrepreneur Harriet Wilson’s ice cream brand, formerly known as Westonbirt ice cream. Creative agency Luma appointed Kayak as its marketing partner as part of a rebrand aiming to reflect the innovative services and products it offers. The logo –a fluid marque, changing colour and shape whilst maintaining its distinctive structure– hopes to highlight the agency’s creativity. Liquid TV created the brand and opening sequence for channel 4’s coverage of the London 2012 Paralympic Games.

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