Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Creative Round Up: United Creatives, Glad, Raw, Léo Caillard and Alexis Persani, Eskimo Creative

The Drum brings you a round-up of some of the latest interesting creative work.

Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work considered.This creative round-up includes United Creatives wayfinding intervention in Walsall town centre, a pair of typographic mugs for Tesco, the George Best style guide, ‘Street Stone’ bringing the Louvre’s most famous sculptures up-to-date, and The 15th Manchester Food and Drink Festival new branding. United Creatives has installed a wayfinding intervention in Walsall town centre, with a hand painted wall mural. The artwork aims to engender civic pride via a series of positive local facts and adorns a 22m long, previously dull stretch of concrete and directs pedestrians to some of the town’s hidden gems. Glad has created a pair of typographic mugs for Tesco, featuring the messages ‘a nice cup of T’ and ‘wake up & smell the coffee’, and using negative space within the letterforms to bring out images of mugs, teaspoons and coffee beans. Raw has created the George Best style guide for IMG to celebrate Best’s style and talent, and encourage brands and retailers to take his iconic status forward through a range of products and business ventures. Léo Caillard and Alexis Persani have teamed up to create Street Stone, with Caillard photographing some of the Louvre’s most famous sculptures as well as friends in similar poses, before Persani painstakingly combined the two to bring the statues up-to-date. The 15th Manchester Food and Drink Festival has revealed a new creative identity designed by Manchester-based Eskimo Creative. The vintage inspired series of illustrations evoke the history of the festival and the city’s food and drink heritage, and has been unveiled with the launch of the festival’s Food Stories microsite.

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