Yorkshire’s creative reputation continues to survive and thrive, despite tough economic conditions. Whilst the entire industry suffers from post-recession slump, it must be said that Yorkshire’s fruits of creativity continue to grow. The region remains the home of some of the industry’s most innovative creative work and partnerships.
Today we ask agencies:
Which Yorkshire agency do you most admire?
Simon Bollon, director, Boutique Media: Considering the wider agency spectrum rather than just the creative sector I admire agencies that have stuck to their knitting; Gratterpalm continue to thrive whilst staying focused to retail, DS Emotion continues to deliver in retail and destination marketing. Both remain successful without giving up on their sector focus. In the media landscape, Brilliant Media have faced a great deal of negative coverage yet they continue to deliver exceptional results for their clients. They have won some great businesses and have quickly reverted back to growth.
Rob Colley, managing director, Plump Digital: Thompson Brand Partners strike a really good balance between winning Yorkshire-based clients such as the National Railway Museum and picking up fantastic briefs from London which is sure to help the region’s reputation.
Jason Madeley, founder, Hatch Communications: Too many to mention! However I believe the PR sector particularly has strong owner managed representation in agencies such as Umpf and Finn who provide a real focus on PR that drives consumer engagement both on and off line.
Andy Weir, managing director, We Are: As a new business, Sharp in Huddersfi eld have had some great successes on large client projects – which is encouraging for new agencies like our own
Jo Swann, Managing director, Chocolate PR: I think it’s great to see Leeds agencies competing nationally and internationally for market leading retail clients. We’re always proud to see agencies like Coolpink and Gratterpalm, who have created a real name for themselves in the retail sector, beating off stiff competition to win new accounts. Knowing both these agencies I think their honest, straight talking (could be read Yorkshire) approach, when mixed up with innovation, creative ideas and guts to follow them through, hits on a winning formula.
Alf Lombardi, managing director, Shrewdd Marketing: There are too many to mention.
John Morgan, chief executive, Brass: I don’t think that any one Yorkshire agency really stands out creatively at present. There are pockets of strong work being produced all over the region, but I think the challenge is to deliver outstanding work despite the considerable time and budgetary pressures. There’s no question that hard commercial realities are the primary focus of agency owners right now, even though there is a real desire to raise the creative bar.
Jonathan Leafe, managing director, Strawberry: There are many good ones and I’m too shy to share a guilty pleasure.