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Scotland Fifthring Axis Animation

How is the current talent pool in Scotland's creative sector?

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By The Drum Team, Editorial

September 6, 2011 | 2 min read

Scotland has a great digital and creative reputation. Whether it’s in the form of forward-thinking creative PR strategies, or ground-breaking animation, the Scottish creative sector has a lot to be proud of. But with spending cuts affecting the way agencies operate, how is the changing face of Scotland’s creative sector reflective of the industry as a whole? Is it possible for creative businesses to really thrive in Scotland? The Drum spoke to successful agencies that are doing just that, to find out their views on Scotland, its potential, and how the country’s creative landscape might just continue to flourish.

The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscape.

Steve Mills, managing director, Redhouse Lane CommunicationsMixed, and dependent on what skills and experience one is looking for. In some areas we've struggled to find good candidates and there is not always the depth and breadth of experience we'd want.Ian Ord, business development director, Fifth RingIt is our policy to recruit and train the very best graduates we can find with the view of progressing them through the company. Due to the economic climate and resultant reduction in the number of agencies there is a reasonable amount of talent available, and the fact that we are growing puts us in a good position to attract fresh talent.Richard Scott, managing director, Axis AnimationThe current talent pool in our specialist area of animation just isn't big enough to feed our requirements. We recruit people from all over the world looking to attract the best talent possible. Axis has had up to 13 different nationalities working for us at any one time. We also support local art schools and are offering internships to the best graduates; we've already moved one of those interns into a freelance role on a high profile international project.
Scotland Fifthring Axis Animation

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Fifth Ring

Fifth Ring is an international integrated B2B communications agency specialising in the energy industry. Since our formation in 1991 we’ve dedicated ourselves...

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Axis Animation

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