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Audience Targeting Audience Engagement Consumer Behaviour

Going beyond pageviews: how to get a better understanding of your audience


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February 25, 2022 | 4 min read

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Any business that relies on ‘content’ needs to have a detailed understanding of how their audience is engaging with it. A granular understanding of audience behavior helps to inform strategic decisions around content, shape product development, and ultimately, drive the commercial success of your organization.

Going beyond pageviews

Going beyond pageviews

The challenge for data teams today is how to get this detailed view. Many are limited by their current tooling and might not even be aware of the innovative ways they can measure audience engagement or the things this information can power. Quite often, they simply make do; unable to answer questions specific to their business, they have to rely on proxies and workarounds when reporting to other departments.

Other data teams, however, have chosen a different path. They’ve chosen to build a modern data stack with best-in-class tools and answer the questions that matter to their businesses. They’re fueling the growth of their organizations with behavioral data.

“By giving us the ability to measure what we want and collect data how we want it, the pipeline now enables us to unlock the power of data science and give our newsroom insights in real-time,” says Ross Fadely, chief data scientist at The Wall Street Journal (WSJ).

Download Snowplow’s guide to:

  • Delve into the limitations of web analytics platforms and content analytics tools

  • Discover what you can do with a behavioral data platform (BDP)

  • Explore how pioneering media organizations are utilizing behavioral data

  • Feel inspired to gain a deeper understanding of your audience, and realize the potential of your data team

Audience Targeting Audience Engagement Consumer Behaviour

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