The ‘instant’ grocery app trend in the UK is hard to ignore – promising supermarket deliveries to your door in as little as 10 minutes. Having gained prominence first through lockdowns, these apps have remained a feature of the UK shopping economy in major cities ever since.
One such startup, Getir, was valued at $7.5bn in June, and is just one of many in the space. Waiting in the wings, legacy retailers including supermarkets and e-commerce players are also getting in on the act.
It’s clearly a fast-moving space, with UK e-commerce grocery sales set to increase by around 50% over the next four years, according to eMarketer. So how should retailers, agencies and FMCG firms think of this emerging sector?
With this report, InMobi used its own in-house research and survey tool InMobi Pulse to gauge the opinions of 1,000 major city dwellers in the UK.
In this report, you will learn:
How do the public, and more specifically app customers, think of ‘instant’ grocery shopping right now?
What have they replaced, if anything, and what are the most important aspects of such services?
How often are customers using these services? For those not yet using them, how aware of them are they?
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