Marketing Digital Digital Transformation

UK instant delivery grocery app market: the consumer view


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November 18, 2021 | 4 min read

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The ‘instant’ grocery app trend in the UK is hard to ignore – promising supermarket deliveries to your door in as little as 10 minutes. Having gained prominence first through lockdowns, these apps have remained a feature of the UK shopping economy in major cities ever since.

UK instant delivery grocery app market: the consumer view

UK instant delivery grocery app market: the consumer view

One such startup, Getir, was valued at $7.5bn in June, and is just one of many in the space. Waiting in the wings, legacy retailers including supermarkets and e-commerce players are also getting in on the act.

It’s clearly a fast-moving space, with UK e-commerce grocery sales set to increase by around 50% over the next four years, according to eMarketer. So how should retailers, agencies and FMCG firms think of this emerging sector?

With this report, InMobi used its own in-house research and survey tool InMobi Pulse to gauge the opinions of 1,000 major city dwellers in the UK.

In this report, you will learn:

  • How do the public, and more specifically app customers, think of ‘instant’ grocery shopping right now?

  • What have they replaced, if anything, and what are the most important aspects of such services?

  • How often are customers using these services? For those not yet using them, how aware of them are they?

Download the report for free by filling in the form below.

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