Modern Marketing Digital Digital Transformation

UK instant delivery grocery app market: the consumer view

November 18, 2021 | 5 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

The ‘instant’ grocery app trend in the UK is hard to ignore – promising supermarket deliveries to your door in as little as 10 minutes. Having gained prominence first through lockdowns, these apps have remained a feature of the UK shopping economy in major cities ever since.

UK instant delivery grocery app market: the consumer view

UK instant delivery grocery app market: the consumer view

One such startup, Getir, was valued at $7.5bn in June, and is just one of many in the space. Waiting in the wings, legacy retailers including supermarkets and e-commerce players are also getting in on the act.

It’s clearly a fast-moving space, with UK e-commerce grocery sales set to increase by around 50% over the next four years, according to eMarketer. So how should retailers, agencies and FMCG firms think of this emerging sector?

With this report, InMobi used its own in-house research and survey tool InMobi Pulse to gauge the opinions of 1,000 major city dwellers in the UK.

In this report, you will learn:

  • How do the public, and more specifically app customers, think of ‘instant’ grocery shopping right now?

  • What have they replaced, if anything, and what are the most important aspects of such services?

  • How often are customers using these services? For those not yet using them, how aware of them are they?

Download the report for free by filling in the form below.

Modern Marketing Digital Digital Transformation

Content by The Drum Network member:

InMobi

InMobi is the leading provider of content, monetization and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.

Find out more

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +