Advertising B2c Marketing

Proving the ROI of SEO

By Conny á Reynatrøð | Content Strategist

March 18, 2021 | 4 min read

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Organic search has never been more important, or more challenging. Marketers need to understand how their site is performing, deliver high-quality discoverable content, conduct keyword research, perform technical site audits, unite stakeholders and prove ROI.

Content syndication RoI of SEO

Build the business case for a holistic SEO program

To help you start building the case for investment in a holistic SEO strategy and framework for proving ROI, download the Forrester report, The ROI of SEO: Build the Business Case for A Holistic SEO Program.

This report helps B2C marketing professionals make the case for investment in a holistic SEO program. It provides an ROI model for SEO using Forrester’s Total Economic Impact (TEI) framework.

Key takeaways:

  1. B2C marketers struggle to model the ROI of SEO
  2. Forrester’s TEI Framework helps marketers develop a business case
  3. Customize the model to fit your organization’s context

Download the report for free by filling in the form below.

Advertising B2c Marketing

Content by The Drum Network member:

Siteimprove

Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth. Siteimprove has 550+ employees across 13 offices, helping over 7,200 customers globally. We have 17+ years of digital expertise and partner with leading organizations such as the W3C, the UN, and Adobe. We're also proud to offer best-in-class technical support, academy courses, services, and technology integrations.

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