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Proving the ROI of SEO

Build the business case for a holistic SEO program

Organic search has never been more important, or more challenging. Marketers need to understand how their site is performing, deliver high-quality discoverable content, conduct keyword research, perform technical site audits, unite stakeholders and prove ROI.

To help you start building the case for investment in a holistic SEO strategy and framework for proving ROI, download the Forrester report, The ROI of SEO: Build the Business Case for A Holistic SEO Program.

This report helps B2C marketing professionals make the case for investment in a holistic SEO program. It provides an ROI model for SEO using Forrester’s Total Economic Impact (TEI) framework.

Key takeaways:

  1. B2C marketers struggle to model the ROI of SEO
  2. Forrester’s TEI Framework helps marketers develop a business case
  3. Customize the model to fit your organization’s context

Download the report for free by filling in the form below.

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