The Covid-19 pandemic has upended the global media industry. Among other things it has shut down cinemas and caused entertainment giants to invest more heavily in streaming content, it has caused mass layoffs in media and advertising agencies, and it has accelerated the year-on-year decline in traditional newspapers and magizines.
YouGov’s International Media Consumption Report for 2021 – the first of its kind – explores this industry at a unique point in its history. Using Cube data combined with specific, deep-dive custom research, it examines 17 different global markets, from paid content subscription services in India to advertising in the US and beyond. This report will be a key tool for media planners in an uncertain time.
You will learn:
• How the pandemic has changed the way we consume media
• How consumer behaviour has shaped established and emerging platforms
• Insights to help develop your media plan for 2021 and beyond
Download the fascinating report for free by filling in the form below.