Cannes Lions x RTL AdConnect: Kem Centinay and TikTok talk influencers and brand ambassadors on day three of Cannes
This third day on RTL AdConnect’s beach was dedicated to influencer marketing and creativity.
Cannes Lions x RTL AdConnect
From YouTube Sensation to the Red Carpet, Olaf Herzif (Divimove), Thomas Silve (Ctzar) and Nicole Haman (RTL AdConnect) discussed the coming of age of influencer marketing.
A panel discussion with the Italian brand Barilla and the French hotel giant Accor then addressed current consumer expectations in terms of content and formats and tried to figure out if screen agnosticism will become a reality for everyone, no matter what age.
Kem Cetinay, Love Island 2017 champion, told a packed beach the story of his move from reality star to TV presenter and brand ambassador. He was joined on stage by Stefan Heinrich, Head of Global Marketing of the social phenomenon, TikTok.
To close this third day, Shell explained the role influencers play in its marketing strategy and why they are the perfect way to help the company join the conversation about sustainability