Nobody has quite yet cracked the code of the video experience yet, but there are key strategies to help unlock it and engage with audiences that are wading through a deluge of digital distractions.
Join The Drum and JW Player on 15 November for a panel discussion on how successful publishers and advertisers are doubling down on loyalty in the post-GDPR world.
Experts from Financial Times, Expedia, Videology and Mediacom will discuss the changing face of video in today’s complex digital ecosystem and examine how to build loyalty in the attention economy. The panelists will also explore different measurement models, loyalty metrics and what makes for engaging digital video creative.
The day will end with a fireside chat featuring Neil Christie, chief executive of Wieden+Kennedy. Moderated by The Drum’s associate editor Sonoo Singh, the two will examine how the attention economy impacts the world of advertising.
Click here to register.