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What’s on your bookshelf with Becky Mcowen-Banks

Sonoo Singh
Associate Editor at The Drum
Becky McOwen-Banks
Executive Creative Director at Vayner Media

Brand Integration by the Numbers

Here are a few additional stats that tell the integration story.

The numbers don’t lie. Scripted, unscripted and influencer content continues to see substantial upticks. According to PQ Media, global branded entertainment revenues grew 8% in 2017 to $106bn, and at twice the rate of overall advertising and marketing revenues.

Placement and integration in television is the largest channel at $6.23bn with digital platforms rising the fastest — a 25.3% increase in 2017.

Additionally, as marketing channels face deeper scrutiny over fraud and the use of ad blockers continues to accelerate, brand integration is now on more marketers’ radars than ever before.

The Definitive Guide to Brand Integration gives brands the upper hand on making a real, tangible impact. Learn what makes integration effective, how measurement continues to evolve, the influencer space and more. Click here to download this critical intelligence today.

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