Advertising Digital Transformation Creativity

Brand Integration by the Numbers

BEN Group

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July 9, 2018 | 3 min read

The numbers don’t lie. Scripted, unscripted and influencer content continues to see substantial upticks. According to PQ Media, global branded entertainment revenues grew 8% in 2017 to $106bn, and at twice the rate of overall advertising and marketing revenues.

Here are a few additional stats that tell the integration story.

Here are a few additional stats that tell the integration story.

Placement and integration in television is the largest channel at $6.23bn with digital platforms rising the fastest — a 25.3% increase in 2017.

Additionally, as marketing channels face deeper scrutiny over fraud and the use of ad blockers continues to accelerate, brand integration is now on more marketers’ radars than ever before.

The Definitive Guide to Brand Integration gives brands the upper hand on making a real, tangible impact. Learn what makes integration effective, how measurement continues to evolve, the influencer space and more. Click here to download this critical intelligence today.

Advertising Digital Transformation Creativity

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BEN Group

BEN Group Inc. is an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content with guaranteed ROI.

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