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In London, companies say WeWork ‘changed the culture of how we worked’



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November 3, 2017 | 5 min read

One thing’s for sure — their neighbors are going to miss the friendly staff at Ozone Coffee Roasters when they leave WeWork Old St.

“Last week we made up some Ozone Cold-Brew Negronis and went from office to office” says Marketing Manager Bianca Tuckwell. “We love any opportunity to connect with our wider community. And people seem to love it — who doesn’t welcome a little afternoon tipple?”

But they won’t be going far. The team is moving into one of London’s newest WeWork locations, WeWork Shoreditch Mark Square. It’s in the middle of one of the city’s hottest areas for innovative companies.


In London, companies say WeWork ‘changed the culture of how we worked’

“Our Coffee Roastery and Eatery is buzzing with East London locals all day every day,” says Tuckwell. “WeWork offers us the work-space agility we need: a space that that allows our team to be close to the Eatery, have access to meeting rooms, and offer flexible working space as the team grows.”

Debuting this month, WeWork Shoreditch Mark Square is one of 17 WeWork buildings scattered across London. Next on the roster are Hammersmith and Bishopsgate, which are slated to open before the end of the year. In addition, five other buildings have been announced.

WeWork is a global network of more than 150 co-working spaces that are specially designed to foster creativity and collaboration. WeWork’s mission is to encourage members to “make a life, not just a living,” and it accomplishes that through modern workspaces, opportunities to network with other professionals in their field, and connect with potential customers all over the world.

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Members says they also love the month-to-month leases and flexible spaces that can expand as their company adds more staff. As one member put it, his team “can just grow at our own pace, which has been fantastic for us.”

Each WeWork location has its own personality, drawing different types of members. For example, WeWork Shoreditch Mark Square has already attracted a lot of young tech companies. That probably has a lot to do with its location, among the hundreds of startups in and around Silicon Roundabout. There are also some amazing spots for an evening out with colleagues, such as The Book Club.

Some locations, like WeWork Waterhouse Square, are in historic buildings that retain their many of their original architectural flourishes. Others, like WeWork Tower Bridge, are ensconced in contemporary spaces with lofty terraces and skyline views.

In WeWork’s locations around London, there are spaces to accommodate companies of all sizes, from one-person start-ups to well-established corporations with hundreds employees. Many of companies, like BrandFuel, have created a truly collaborative space for their employees with the help of the designers at WeWork.

“WeWork has actually been transformative for us in many ways,” says David Ball, founder of BrandFuel. “It changed the culture of how we worked.”

At WeWork South Bank, Ball decided to do away with most dedicated desks in the company’s headquarters, allowing staffers to be on the move, huddling with others who were working on a particular project.

“I was terrified what the older members of the company—the people between 45 and 60—would think,” says Ball. “But they were the quickest to adapt. It was just amazing.”

Other WeWork members agree that WeWork creates spaces where they can grow their businesses. Take Alex Hanson-Smith, who moved his five-member team into WeWork Paddington.

“Moving into WeWork was really good for us as a business,” says Hanson-Smith, founder of a platform connecting employers and staffers in the hospitality industry called inploi. “Suddenly our productivity skyrocketed.”

Mark Sullivan, Managing Editor, Creator Mag on behalf of WeWork.

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WeWork is an American company that provides shared workspaces, technology startup subculture communities, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. Founded in 2010, it is headquartered in New York City.

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