The Drum Awards B2B Marketing Creativity

Introducing the LinkedIn Marketing Awards

By Tom Pepper, Director, LinkedIn Marketing Solutions UK



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July 11, 2017 | 4 min read

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At last: the awards that B2B marketing deserves

Linkedin Marketing Awards

Linkedin Marketing Awards

The best B2B marketers don’t think of themselves just as B2B marketers. They know that they are storytellers, innovators and ROI generators. They are a unique type of marketing talent that’s comfortable on the front line where bold, fresh thinking pushes up against the need for measurable results. They know that B2B marketing is uniquely challenging, complex, rapidly evolving, and immensely creative – and they relish all of those things.

If you’re that kind of B2B marketer then the chances are you are doing great work on LinkedIn. We’ve created the LinkedIn Marketing Awards to give you the recognition you deserve. We believe that best-in-class B2B marketing deserves to be famous – and the great B2B campaigns picking up Grand Prix at the Cannes Lions a few weeks ago prove it. We want more of a spotlight on the purposeful, creative and innovative work going on in B2B – and we’re determined to make that happen. Show us your work and we’ll show it to the world.

The LinkedIn Marketing Awards shine the industry spotlight on achievements in raising awareness, shifting perceptions, generating leads and driving advocacy – the many different ways that B2B marketers deliver measurable benefits to the bottom line. We’ll be recognising the true lateral thinking and creative flair that happens on LinkedIn: the ways that creative B2B marketers use our platform and products to engage the world’s largest professional audience, generating growth and opportunity for businesses and all those involved with them.

Our Awards are open to any marketing activity in EMEA that targets businesses or organisations on LinkedIn: for any sector, for any budget, and for businesses large and small. They will be judged by a panel of top B2B marketers, creatives, strategists and media planners. Our People’s Choice Award will be decided by a public vote for the most inspiring B2B activity on LinkedIn.

It takes only a few minutes to submit an entry – and earn the fame that you and your campaigns deserve. Visit the LinkedIn Marketing Awards website to put your work forward in any of the following categories.

  • Best lead generation – small business (up to 200 employees)
  • Best lead generation (200 employees and over)
  • Best brand impact - small business (up to 200 employees)
  • Best brand impact (200 employees and over)
  • Most innovative - small business (up to 200 employees)
  • Most innovative (200 employees and over)
  • Most influential
  • Employee advocacy
  • The People’s Choice

Superbly creative and effective B2B marketing has been the industry’s best-kept secret for too long. Thanks to the LinkedIn Marketing Awards, it’s now your time to shine. Click here to explore our awards categories, submit your entry and earn the fame that you deserve.

Show us your work and we’ll show it to the world.

The Drum Awards B2B Marketing Creativity

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