Digital Transformation Modern Marketing Market Research

7 C3 sessions to help exceed your 2017 marketing goals



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February 13, 2017 | 5 min read

With 2017 now in full swing, it’s time to look ahead and plan for success. The countdown is now on until the hottest digital marketing conference of the year takes the Avenue Q stage in the heart of New York City on March 1-2.

I’ve been to hundreds of marketing conferences and the line-up at C3 this year is one of the most exciting I’ve seen together on one stage.

We’ve gathered 40 speakers from major brands (GE, YouTube, GoDaddy) to share their secrets to organic marketing success with you. In addition to our keynotes this year, we have a ton of breakout sessions with marketers ranging from huge enterprise brands like LEGO, to emerging start-ups like ClassPass.


7 C3 sessions to help exceed your 2017 marketing goals

For the Search Marketer:

1. Google: Connect to your customer using data

Adam Singer

Google Analytics’ Adam Singer is highly experienced in all digital strategy for enterprise brands, with a strong focus on data-driven decisions. In this session, he’ll empower and teach you how to authentically reach your customers with data.

2. Become a modern day SEO master

SEO Master

With SEO constantly changing, where should you focus your 2017 budget? We’re excited to have SEO master Simon Heseltine (Search at present on the major shifts in marketing last year.

For the Content Marketer:

3. The building blocks of LEGO’s Content Marketing


It’s no secret: LEGO is known for its exceptional consumer engagement and loyal fan base. Luis Navarrete Gomez will outline the building blocks of LEGO’s content strategy that connects with audiences from children to grandparents. He will also outline how to coordinate this content across several internal teams from PR to social.

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4. WordStream: Hacking content promotion with paid social

Larry Kim

Larry Kim, founder of WordStream and major marketing influencer, is known for his marketing experiments. From his knowledge and experience, he will teach you hacks that will greatly increase who sees your content on Facebook and Twitter, and ultimately lead to more revenue.

5. YouTube: Cutting through your video content clutter


For the Digital Marketing Leader:

6. Transform your company for the digital age

John Hanood

Innovator and entrepreneur Jay Wightman reveals what the journey looks like for an enterprise to adapt for the next generation of digital marketing for any industry. Jay has helped several brands adapt their legacy products and services to better align and scale online.

7. ClassPass: Building habits of a high growth company

Joanna Lord

If there's one person who knows how to grow a company, it’s Joanna Lord, CMO from ClassPass. She will get into the nitty-gritty of how to effectively organize your teams and company for accelerated growth.

Between these sessions, the insights and the networking opportunities (not to mention the Bloody Mary Bar), C3 is going to be a fantastic event. So, I’ll see you there?

The Drum is excited to extend a special offer to its readers to attend C3, one of Inc.’s must attend marketing conferences in 2017. Use the code C317 – THEDRUM at registration to get your ticket for just $799. If you are a marketing executive, content marketer or a SEO professional, this is the conference for you.

Laura Roth, Director of Corporate Marketing for Conductor.

Digital Transformation Modern Marketing Market Research

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