“I’m inspired by: Graffiti, tags, street art” - Judith VanVliet, Vice President, Communications & Public Relations, Color Marketing Group
Inspiration can strike at any time. A creative mind can be sparked by the smallest detail. To understand where inspiration can come from we sat down with some of the leaders in design and branding. One person we had the pleasure of speaking with FUSE London speaker Judith VanVliet, Vice President, Communications & Public Relations, Color Marketing Group. Here is what she had to say about her inspirations.
I find the use of color & creativity on the streets, but also in art galleries and museums truly inspiring. And then, there is the old “people watching.”
To me, brilliant is: How Pokémon Go has completely turned our worlds upside down in a single day. It shows how much we need to escape from reality and our need to play, even as adults.
When I’m having a creative block: I get out of the office and walk/jog, and train rides also give me time to daydream and here, most new ideas start.
My favorite brand: I do not have one favorite brand but my favorite shop at now is the concept store M Collective in Milan - great mix of brands for the modern male and female fashion.
My favorite color: As Color Designer I do not have a favorite color as I fall in love with new colors almost daily. It sounds weird, but when you are surrounded by 40.000 colors each day at the office and new ones coming in weekly, you’d understand. My current favorite is a purplish light blue.
The best advice I ever received: Be true to yourself. It is hard in today’s world, but keep reminding myself.
The most overused word in meetings today: Disruptive innovation.
To read our full interview with Judith and other design and brand leaders download the FUSE MUSE EBook.
Creative geniuses will unite to spark inspiration at FUSE London 30 November – 2 December at the InterContinental London - The O2.
Brand strategy and creative leaders from across the globe will unite at FUSE London to make their case for why design must be infused into every element of your organisation. Network and hear from Frank Stephenson and Ron Arad while Iconic brands share their stories of design success and failure.
Save 20% off the current rate with VIP code FUSE16DRUM, Register here.
Kevin Schlear, Marketing Manager, KNect365
Tel: +1 646.895.7309